Want to know what turns the cogs of the fast-moving, multi-million pound fashion industry?

Read Virginia Grose’s book A Practical Guide To The Fashion Industry: Concept to Customer out today (Thursday).

This is the second edition of her Basics Fashion Management series containing all-new international case studies, interviews and attention-grabbing images of the catwalk, prêt-à-porter and couture.

Subjects range from context and concept, product development, retail strategy, manufacturing, the supply chain, branding and marketing, social media, sustainability, ethical fashion, slow fashion, fast fashion, storytelling and much more.

The Surbiton author, academic and course director of Fashion Business Management at the University of Westminster, said: “This book is aimed at anyone who wants to go into the fashion business – at any age actually because it is an overview of how the business works.

“It was designed with first-year undergraduates in mind, or anyone who may have a lot of business background but who wants to understand how the fashion business works.”

For the full story read The Good Life, out next week.

A Practical Guide to the Fashion Industry: Concept to Customer (Basics Fashion Management 2^nd edition) is published by Bloomsbury, RRP £21.99.