When Chelsea Women travel north for their match at newly promoted Man Utd on Sunday February 9, the focus will undoubtedly be on the football… but with added meaning and significance as the women’s game joins forces with the Premier League in backing the Heads Up campaign, writes Jane Grove.

Launched by The FA, and spearheaded by Prince William, the Heads Up campaign harnesses football’s popularity to encourage everyone to feel comfortable talking about, and taking action to improve, their mental health.

Kelly Simmons, FA director of the women’s game, explained: “Over recent years the women’s game has been home to inspirational and courageous role models who have spoken honestly and openly about their mental wellbeing.

“Although research identifies that males are less likely to tackle their mental health issues, this campaign is not exclusive to a male audience and we hope this association will provide women with a supportive platform to be open and honest about their mental wellbeing and seek action.”